Tour de France

French UCI World Tour cycling team AG2R La Mondiale has agreed a two-season deal with bike manufacturer Belgian Cycling Factory

Mineral water brand Vittel has struck a five-year extension to its partnership with ‘Grand Tour’ cycling event the Tour de France.

The project leader of a new Chinese cycling team wants to raise a bigger budget than the WorldTour’s Team Sky through a new investment model for sponsors.

A good sponsorship creates value for both parties