The Open Championship
NTT Data’s Open deal driven by client growth, not exposure
NTT Data this year backed golf's Open Championship for an eleventh year. Martin Ross speaks to Paula O’Connell, sponsorship lead in EMEA and Latin America, and CMO Mona Charif about the way the company activates the deal.
R&A adds NetJets to Open sponsorship portfolio
The addition of NetJets to the Open Championship’s roster of sponsorship suppliers has been motivated by the US-based private aviation company’s intention to better penetrate the European market.
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League