Super Bowl
Rams promote LA Stadium rights before Super Bowl
The LA Rams NFL franchise is using its run to this year’s Super Bowl to market the Naming Rights to the team’s $5bn (€4.4bn) new stadium, currently under construction in Hollywood Park, Los Angeles.
O
Hyundai to bow out of NFL partnership after Super Bowl
South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans
Jacksonville Jaguars secures latest UK partner
NFL American football team the Jacksonville Jaguars has signed a UK-focused sponsorship deal with cooked meat brand Fire & Smoke