Saudi Pro League
Red Bull Mobile grows in Saudi with Al Hilal deal
Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
Al Hilal seeks to diversify portfolio with international brands
SportBusiness Sponsorship speaks to Sultan bin Abdulaziz Alsheikh, chief commercial officer for Saudi Pro League side Al Hilal, about a strategy to target more international brands and diversify its portfolio away from PIF-owned entities.
PepsiCo looks to cement market dominance with Saudi Pro League deal
PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.
Adidas continues Saudi market grab with Al Nassr kit deal
Adidas has bolstered its dominant position in the Saudi Arabia football market by securing the kit supplier rights to Saudi Pro League club Al Nassr in a three-year deal from the 2024-25 season
SPL bolsters sponsorship portfolio with Medgulf signing
The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF).