NFL London Games
US tourism sector fuels NFL UK sponsorship growth
The US tourism sector continues to drive value for the National Football League’s international sponsorship portfolio. SportBusiness Sponsorship speaks to Michelle Webb, vice president, international, about the league's regional sponsorship approach.
Brand USA deal marks another presenting sponsor switch for NFL’s London Games
The National Football League (NFL) London Games has its third presenting sponsor in as many years after the signing of Brand USA, the official ‘destination marketing’ organisation for the United States.
NFL UK signs lead partner deal with IG
Pact arrives in advance of first of three league games this season in London
NFL extends Just For Men and Virgin Atlantic deals in the UK
The National Football League has renewed its UK-focused sponsorship deals with personal care brand Just For Men and airline Virgin Atlantic
NFL signs 888 to UK & Ireland sponsorship deal
The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888
Nike, Fanatics take NFL licensing deal onto global stage
The NFL, Nike and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide