Italian Super Cup
Coca-Cola becomes title sponsor of Serie A’s Supercoppa
Lega Serie A has added soft drink giants Coca-Cola as title sponsor to its Supercoppa Italiana competition
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.