Italian Serie B

Football
Sponsorship & Marketing

Sports infotainment platform StarCasinò Sport has expanded its presence in Italian football by agreeing to become the video assistant referee (VAR) sponsor of Serie B, the second tier of the domestic …
Football
Licensing & Merchandising

Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
Football
Sponsorship & Marketing

Italian football side Chievo Verona has added automotive brand Mitsubishi motors as its new main sponsor. The deal will run until the end of the 2019-20 season