IIHF World Championships
BioSteel joins IIHF Worlds roster in Infront-brokered deal
North American sports drink brand BioSteel has signed a three-year sponsorship of the IIHF World Championship in an agreement running until 2024
Nokia and Puustelli sign as domestic sponsors of 2022 IIHF World Championship
Mobile phone brand Nokia and kitchen fittings company Puustelli have signed as Official Partners of the 2022 IIHF Ice Hockey World Championship to be staged in Tampere and Helsinki, Finland, next month
Tissot adds more time to long-held IIHF World Championship sponsorship
Swiss watchmaker Tissot has renewed its sponsorship of ice hockey’s IIHF World Championship in a new agreement negotiated by the Infront agency.
Tampere Arena signs Nokia as new naming rights sponsor
Telecommunications company Nokia has acquired naming rights to a new multi-purpose arena in the Finnish city of Tampere after the venue recently terminated a deal with previous sponsor, technology company…
Tampere Arena board terminates Uros Oy naming rights agreement
The board of directors of the multi-purpose arena in the city of Tampere in Finland, the venue for the 2022 IIHF World Championships, has decided to terminate the arena's naming rights agreement with technology…
V-Zug joins sponsors of home Ice Hockey World Championship
Swiss household appliance manufacturer V-Zug has signed up as an official sponsor of the International Ice Hockey Federation’s 2020 World Championship.
Infront and TMG to market rights to Finland’s IIHF World Championship
The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation