FA Women's Super League
FA extends with key women’s football sponsor Continental Tyres
The English Football Association has extended its long-term agreement with German tyre company Continental.
The deal, which focuses on women’s football, will now run until September 2021.
Joie, Standard Chartered take top spots at Liverpool FC Women
Liverpool FC Women has named Joie as its new Principal Partner and moved men’s team shirt sponsor Standard Chartered to the front-of-shirt position.
Free-to-air TV coverage ‘critical’ for women’s football sponsorship – FA’s Simmons
Free-to-air TV coverage will be “critical” for the continued growth of women’s football sponsorship, according to the director of the women’s game in England.
Aft
Mastercard partners with women’s teams at Arsenal, Olympique Lyonnais
US financial services firm Mastercard has strengthened its commitment to women’s football after signing new partnerships with Arsenal and Olympique Lyonnais.
Barclays pays up to seize Women’s Super League opportunity
The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.
Manchester City’s women’s team extends with Pioneer
FA Women’s Super League football club Manchester City has extended its partnership with audio visual provider, Pioneer Group.