FA Women's Championship
Southampton FC deliberately sought standalone sponsor for women’s team
Southampton FC’s director of marketing and partnerships said the club took a deliberate decision to sign a standalone shirt sponsor for its women’s team, believing that the brand would be more likely to put its full weight into activating the rights.
WSL title sponsor Barclays buoyed by knock-on effect of England’s Euro 2022 triumph
Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
Nike builds on FA relationship with ball supply deal for women’s competitions
US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…
Mitre replaces Nike as FA ball partner
The English Football Association has entered into a partnership with British football equipment manufacturer Mitre