EPCR Champions Cup

Chery Automobile has become the first ever car brand to sponsor European Professional Club Rugby’s Champions Cup and Challenge Cup because it believes the competitions offer a broad platform to reach affluent consumers.

Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions Cup and second-tier Challenge Cup.

Investec’s decision to take the title sponsorship rights to European Professional Club Rugby's Champions Cup has helped the competition to emerge from a challenging period commercially.

Dutch brewing company Heineken will continue its sponsorship of European Professional Club Rugby (EPCR)’s Champions Cup after it was replaced by banking and wealth management services brand Investec as the title partner of the competition.

Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions

Sponsorship insights agency Turnstile and measurement company SponsorPulse have signed a strategic global alliance to grow their respective sponsorship service businesses

Food distribution group Casino Brands has signed as an Official Partner of the French Rugby Federation (FFR) in a three-year sponsorship until 2024.

Logistics company DHL has been added as a sponsor of rugby union’s Heineken Champions Cup and EPCR Challenge Cup. EPCR has announced DHL as its ‘Official Logistics Partner’. U