English Premier League (EPL)
ISG strengthens position in European football with Samson acquisition
Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy
Southampton expands association with Utilita to include junior front-of-shirt rights
Premier League football club Southampton has signed an extension to its sponsorship contract with energy company Utilita
Norwich City to work with Eleven Sports Media on local sponsorship sales
Norwich City has become the latest Premier League club to work with Eleven Sports Media to drive local, community-driven sponsorship sales
Leicester City secures FBS as front-of-shirt sponsor in record deal
English Premier League club Leicester City has signed online trading company FBS as its new principal sponsor
Liverpool adds fresh energy to sponsorship portfolio with Predator deal
English Premier League football club Liverpool has signed up energy drink brand Predator Energy to its sponsorship portfolio
Chinese betting brand HTH joins Manchester United’s sponsorship portfolio
Premier League giant Manchester United has added Chinese betting brand HTH (Hua Ti Hui) to its portfolio of sponsors
Manchester United owners offer to share ‘key decisions’ with fans, as major sponsorship deal collapses
The American owners of Premier League club Manchester United have signalled their intention to give fans a greater say in the club’s future in the wake of the aborted European Super League project.
Manchester United fans target sponsors in ramp-up of protest against club owners
A Manchester United supporters’ group has threated to “boycott products and tarnish brands” of the club’s sponsors in an online protest against the Glazer family, which owns the club.
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Spurs signs up Dulux as club’s first official paint supplier
Premier League football club Tottenham Hotspur has signed up UK-based paint brand Dulux to its sponsorship portfolio.
The UK-based company becomes the club’s first ever official paint supplier.
Arnold says 10 brands targeted United shirt deal as TeamViewer stock slumps
Manchester United managing director Richard Arnold has revealed that 10 companies took part in final stage talks for the club’s main shirt rights that have been take up by German remote working software co…
Manchester City agrees revenue-share deal to launch fan tokens on Socios.com
English Premier League side Manchester City has agreed a deal with fintech blockchain company Chiliz to launch fan tokens on Socios.com
Leeds United joins AC Milan on Skrill sponsorship roster
English Premier League club Leeds United has signed a new ‘Official Partner’ deal with digital payments brand Skrill.
Southampton signs long-term Hummel contract as Under Armour deal ends early
English Premier League club Southampton has signed up Hummel as its kit supplier from the start of the 2021-22 season
Sheffield United adds Pulseroll as first-team supplier
English Premier League club Sheffield United has added muscle recovery equipment provider Pulseroll to its sponsorship portfolio for the remainder of the current season and the entirety of 2021-22
Tottenham signs Cinch as first ever sleeve sponsor
English Premier League club Tottenham Hotspur has signed online used car retailer Cinch as its first ever sleeve sponsor
Everton leverages Colombian links to sign Rushbet.co regional sponsorship
Premier League football club Everton has signed gambling platform Rushbet.co as its first regional sponsor in Colombia
Fulham fills sleeve sponsor position with Clearscore deal
English Premier League club Fulham has filled its sleeve sponsor designation with credit scoring and report service Clearscore
Leeds United swells sponsorship portfolio with Hisense deal
English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor