English Premier League (EPL)

At the start of the new 2021-22 Premier League season, Socios.com and Everton ran a campaign to promote the first $EFC Fan Token Offering, which led to all 500,000 digital tokens selling out in just four minutes.

Reigning English Premier League champions Manchester City have unveiled Expo 2020 Dubai as the club’s new training kit partner.

The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.

English Premier League club Arsenal has renewed its shirt sleeve sponsorship deal with ‘Visit Rwanda’, the promotional message of the east African country’s tourist board. Sp

English Premier League club Tottenham Hotspur has signed a three-year global sponsorship deal with on-demand grocery delivery brand Getir

Leeds United has become the latest English Premier League football club to sign up with global blockchain providers Chiliz to launch a fan token on the Socios.com app

UK-based betting company Spreadex has signed as the main shirt sponsor of English Premier League club Burnley for the 2021-22 season.

English Premier League club Arsenal has become the latest sports organisation to sign up with blockchain providers Chiliz to launch a club fan token on the Socios.com app

English Premier League club West Ham United has signed a multi-year extension to the club’s shirt sleeve sponsorship with financial trading brand Scope Markets.

Newly promoted English Premier League football club Brentford FC has signed global operations platform SafetyCulture as its sleeve sponsor

UK sportswear group Castore has finalised a multi-year kit supplier deal with English Premier League football club Newcastle United

Gambling sector sponsorships are no longer the most prevalent across professional football, rugby union, rugby league and cricket teams in England, having almost halved in number over the last two years,…

English Premier League champions Manchester City has signed up Expo 2020 Dubai as the club’s ‘Official Exhibition Partner’ in a short-term sponsorship deal. T

English Premier League club Norwich City has named Lotus Cars as its new front-of-shirt sponsor for the 2021-22 season

English Premier League club Aston Villa has named Asian betting operator OB Sports as a new ‘Principal Partner’ and ‘Exclusive Official Sleeve Partner’. The

English Premier League club Norwich City is understood to be working towards a quick resolution of its front-of-shirt sponsorship position, with luxury car brand Lotus potentially one of the front runners…

Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy

Premier League football club Southampton has signed an extension to its sponsorship contract with energy company Utilita