Collins Cup
PTO strikes three-year deal with Warner Bros. Discovery ahead of Tour launch
The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Excel Sports Management to support PTO Tour sponsorship sales
The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
PTO works out Zwift deal for Collins Cup
The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift