America's Cup
Omega returns as America’s Cup timekeeper in 2021
Swiss watchmaker Omega has signed as the Official Timekeeper of the 36th edition of the America’s Cup in 2021.
Adidas and Prada launch sailing footwear partnership
German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label
SkyCity partners Emirates Team New Zealand for America’s Cup defence
New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021.
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HP enhances backing of Emirates Team New Zealand
US information technology company HP has extended and upgraded its partnership with Emirates Team New Zealand, which is currently preparing to defend its title in sailing’s America’s Cup.
Steinlager remains on board with Emirates Team New Zealand
Steinlager has returned as an official sponsor and beer partner of Emirates Team New Zealand for its defence of the America’s Cup sailing trophy.
Panerai supports Luna Rossa’s America’s Cup team
Italian watch manufacturer Panerai has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.
Airbus backs US challenge for America’s Cup
European aeronautics company Airbus has partnered with American Magic, the US challenger for the 36th America’s Cup, with the two parties seeking to develop a boat that can deliver the sailing showpiece’s tro…
Team New Zealand adds Spark to sponsorship portfolio
The defending America’s Cup team, Emirates Team New Zealand, has signed up a trio of sponsors, led by the telco brand Spark, in preparation for the 2021 America’s Cup.
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Pirelli backs Luna Rossa’s America’s Cup challenge
Italian tyre manufacturer Pirelli has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.