America's Cup

Swiss watchmaker Omega has signed as the Official Timekeeper of the 36th edition of the America’s Cup in 2021.

German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label

New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021. U

US information technology company HP has extended and upgraded its partnership with Emirates Team New Zealand, which is currently preparing to defend its title in sailing’s America’s Cup.

Steinlager has returned as an official sponsor and beer partner of Emirates Team New Zealand for its defence of the America’s Cup sailing trophy.

Italian watch manufacturer Panerai has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.

European aeronautics company Airbus has partnered with American Magic, the US challenger for the 36th America’s Cup, with the two parties seeking to develop a boat that can deliver the sailing showpiece’s tro…

The defending America’s Cup team, Emirates Team New Zealand, has signed up a trio of sponsors, led by the telco brand Spark, in preparation for the 2021 America’s Cup. U

Italian tyre manufacturer Pirelli has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.