News

Para Sport

THERE'S NO DOUBT that the Paralympic Games have now succeeded in capturing the attention of sponsors worldwide thanks to the sincerity of its values and ability to surprise

GERMAN FOOTBALL giant Bayern Munich has extended its shirt sponsorship agreement with Deutsche Telekom for a further four years to run until the end of the 2016/17 season

THE BRAZILIAN NATIONAL football team has signed a seven-and-a-half-year sponsorship agreement with global payment services provider MasterCard

ANHEUSER-BUSCH and Major League Baseball Properties have signed a six-year renewal of the sponsorship agreement that designates Budweiser as the Official Beer Sponsor of Major League Baseball (MLB)

AFTER A SUCCESSFUL London 2012 Olympic Games we can look back at some of the groundbreaking marketing activity that is likely to be replicated at future Games, and also what might drop down the sports…

THIS WEEK saw a flurry of betting partnerships agreed at a number of Premier League football clubs – days before the new season gets underway.

ETIHAD AIRWAYS has signed a new multi-million dollar agreement to extend its naming and marketing rights for Melbourne’s Etihad Stadium to 2019.

HONDA HAS BEEN named as the tenth founding partner of the Barclays Center in Brooklyn, New York.

INDIAN TELECOMMUNICATIONS company Karbonn Mobiles has been announced as the new title sponsor of cricket’s Champions League Twenty20 tournament.

ULTIMATE FIGHTING Championship (UFC) star, Jon Jones, has signed a multi-year contract with Nike, which will see the UFC light heavyweight champion become the brand’s first global ambassador from mixed m…

BRITISH-BASED ticketing company viagogo has agreed a new partnership with English Premier League champions Manchester City

DIGITAL MEDIA has transformed the way we think about sports marketing and it’s pretty easy to view the Games of the 30th Olympiad positively with unprecedented digital activation, and sponsors doing m…

BUSINESS INSURANCE giant Aon will become the title sponsor of the Manchester United Business Network and the Manchester United Foundation after its shirt sponsorship deal with the club ends in 2014

PEPSICO HAS renewed its sponsorship of the PGA of America in a new multi-year deal announced this week

MOBILE TELECOMMS company MTN has renewed its sponsorship with the Premier Soccer League (PSL) in South Africa for a further three years

THERE IS A large group of Olympic sponsors whose primary objective during the Games is to be brilliant, but invisible: the companies who provide vital Games Time services

SECONDARY TICKETING company StubHub has signed its second marketing partnership in as many weeks by agreeing a three-year deal with English Premier League football club Everton

GERMAN SOFTWARE company SAP has signed a three-year sponsorship deal with the National Basketball Association (NBA)