News
Allianz Indonesia deal targets middle-classes
THE INDONESIAN business unit of global insurance brand Allianz launched an online running community site this week in support of its recently-signed title sponsorship of the Allianz Jakarta Heart Run 10K
ING, BMW AND ITTF pick up 360 Awards
ING BANK'S ING Lockerwall campaign and Octagon’s BMW Drive For Team USA were honoured at the International Sports Marketing 360 Awards.
Sponsors salute “powerful” Olympic property
SPEAKING AT Sports Marketing 360, brand marketers associated with The London 2012 Olympic and Paralympics Games were universally positive about the Games experience, both commercially and personally
Ronaldo delivers digital delight for Castrol
AS A SPONSOR of the FIFA World Cup, the UEFA Euros and one of the world’s greatest footballers Cristiano Ronaldo, Castrol has identified football as a core strand of its sports marketing strategy.
Saracens chief surfs rugby’s commercial wave
SARACENS CHIEF EXECUTIVE Edward Griffiths delivered a masterclass of innovative thinking on rugby matters at Sports Marketing 360 - coining a smattering of memorable phrases along the way
Take part in our Global Sponsorship Survey
SPORTS MARKETING FRONTIERS, in collaboration with our partners SMG Insight/YouGov, is conducting our third annual global survey of brands, rights holders and agencies
No place like Homestead for Sri Lankan cricket
THE MALAYSIA-BASED agency Total Sports Asia has snared Homestead as the Official Team Sponsor of the Sri Lanka national cricket Team for all International Cricket Council (ICC) events for the next thee…
Online gambling operators flock to La Liga
FINNISH GAMBLING monopoly Alands Penningautomatforening (PAF) has signed a sponsorship agreement with the Spain's Liga Nacional de Futbol Profesional a.k.a 'La Liga'
Jamaican soccer secures China Harbour deal
JAMAICAN SOCCER received a welcome financial boost when China-based engineering firm China Harbour agreed a one-year, J$22 million (US$250,000) package with the Premier League Clubs Association (PLCA)…
Nike officially gets in on Olympic action
THE INTERNATIONAL OLYMPIC Committee (IOC) has recruited Nike, the world’s leading sports apparel brand, to become an official supplier in its clothing category.
According to insidethegames.b
River Plate retains longstanding adidas deal
ADIDAS HAS EXTENDED its kit supply deal with Argentine football giant River Plate through to December 2018
Ricoh renews with Women’s British Open
JAPANESE TECHNOLOGY and document services company Ricoh has extended its title sponsorship of the Women’s British Open for a further three years.
Sevilla bets on temporary shirt sponsor
INTERWETTEN GROUP, the Austria-based online sports gambling brand, has signed a deal with Spanish La Liga team Sevilla FC that will see the logo for its Interwetten.es domain appear on the club’s shirts.
Paralympic Tracker: Lessons from Sainsbury’s and Atos
LONG-STANDING Olympic sponsors have learned that their association brings with it risks as well as benefits
Samsung renews with Chelsea at a snip
SAMSUNG HAS activated a renewal option in its contract with Chelsea Football Club to remain as the shirt sponsor of the Premier League team until 2015
Land Rover on track for Lions Tour
LAND ROVER will be an Official Global Sponsor of the British & Irish Lions Tour to Australia in 2013, continuing a relationship which began in 1997
Detroit opens up sponsorship at Ford Field
HUNTINGTON NATIONAL BANK has agreed a five-year sponsorship deal with the National Football League (NFL)’s Detroit Lions.
The agreement will see Huntington Bank pay the Lions $2.4
Paralympic tracker: The view from Germany
AS THE PARALYMPICS in London are getting under way, IFM Sports takes a closer look at the overall media impact of the event in Germany, where the Paralympics are of significant interest with high cumulated…