News
United ditch DHL in search of greater revenue
MANCHESTER UNITED has bought back the sponsorship rights to its training kit from global logistics partner DHL, just over one year into a four-year contract worth £40m.
NFL seals sponsorship at home and abroad
THE NATIONAL FOOTBALL LEAGUE (NFL) welcomed two new marketing partners this week, one on either side of the Atlantic
A.G. Barr pops up as latest Glasgow 2014 sponsor
SCOTTISH SOFT DRINKS manufacturer A.G. Barr has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games
Japan-based deals cover cost of Kagawa
MANCHESTER UNITED may have recouped the £17 million it paid Borussia Dortmund for the services of Shinji Kagawa over the summer via three early-season partnership deals with Japanese firms.
MetLife Stadium completes cornerstone sponsorship
THE METLIFE STADIUM, home to National Football League (NFL) franchises the New York Giants and the New York Jets, has filled the final vacancy of its cornerstone sponsorship programme
Bundesliga welcomes Hermes as logistics partner
LOGISTICS SERVICE provider Hermes will become an official premium partner of the Bundesliga after agreeing a four-and-a-half-year deal with the German Football League (DFL)
Harlequins adds McAfee to patchwork kit
INTERNET SECURITY company McAfee has signed a sponsorship deal with Premiership Rugby champions Harlequins
AIG finally unveiled as All Blacks shirt sponsor
THE NEW ZEALAND Rugby Union (NZRU) has announced a five-and-a-half-year sponsorship agreement with global insurance provider AIG
Chelsea signs up Myanmar-based whisky brand
CHELSEA FOOTBALL CLUB has signed a two-year deal with the Myanmar-based International Beverage Trading Company Ltd (IBTC), making IBTC’s Grand Royal Whisky brand the ‘official whisky of Chelsea FC’.
The
Magpies in the money with Wonga.com
NEWS BROKE on Tuesday afternoon that Newcastle United has signed a four-year sponsorship agreement with online loan company Wonga.com
MillerCoors pledges long-term support to Bucks
CHICAGO-BASED BREWER MillerCoors has extended its sponsorship of National Basketball Association (NBA) franchise the Milwaukee Bucks for a further ten years
LOCOG hospitality hits sponsor value
LOCOG’s HOSPITALITY programme caused “significant interference” to the client entertainment and hosting plans of official sponsors, in what may prove to be a one-off concession on hospitality to local…
D Wade drops Jordan for Li-Ning adventure
NBA SUPERSTAR Dwyane Wade is reported to have signed an endorsement contract with Chinese sports apparel manufacturer Li-Ning
Tokyo 2020 bid welcomes national airline support
JAPAN’S LARGEST AIRLINE All Nippon Airways (ANA) has become the latest corporate brand to offer support to the Tokyo bid for the hosting of the 2020 summer Olympic Games.
Hugo Boss to dress Premier League champions
ENGLISH PREMIER LEAGUE champions Manchester City have signed luxury fashion label Hugo Boss as the club’s official fashion and clothing partner.
Allianz Indonesia deal targets middle-classes
THE INDONESIAN business unit of global insurance brand Allianz launched an online running community site this week in support of its recently-signed title sponsorship of the Allianz Jakarta Heart Run 10K
ING, BMW AND ITTF pick up 360 Awards
ING BANK'S ING Lockerwall campaign and Octagon’s BMW Drive For Team USA were honoured at the International Sports Marketing 360 Awards.
Sponsors salute “powerful” Olympic property
SPEAKING AT Sports Marketing 360, brand marketers associated with The London 2012 Olympic and Paralympics Games were universally positive about the Games experience, both commercially and personally