News

FOOTBALL FEDERATION AUSTRALIA has agreed a deal with ME Bank to become a sponsor of the Hyundai A-League, the top tier of Australian football

PRIVATE INDIAN BANK Yes Bank has been named Official Financial Services Partner of the Indian Premier League (IPL) in a five-year deal

GERMAN BUNDESLIGA football club Eintracht Frankfurt has agreed a three-year shirt sponsorship deal, from 2013-14 to 2015-16, with Italian carmaker Fiat.

JAPANESE CAR MAKER Toyota has become the 17th Official Bid Partner of Tokyo’s proposal to host the 2020 Olympic and Paralympic Games.

SRI LANKA CRICKET has signed a joint three-year sponsorship agreement with Sri Lankan telecommunications company Dialog Axiata and the government-owned Sri Lanka Tea Board

THE 2013 SNOOKER WORLD CHAMPIONSHIP will be title sponsored by online betting company Betfair

RUSSIAN FOOTBALL CLUB Spartak Moscow has renewed its sponsorship deal with global nutrition and weight management company Herbalife for the 2013-14 season

AUSTRALIAN FOOTBALL LEAGUE (AFL) side the Brisbane Lions have announced a three-year partnership with fast food company McDonald’s, from 2013 to 2015.

THE ANZ CHAMPIONSHIP, the top netball division across Australia and New Zealand, has named car manufacturers Honda and Holden as Official Automotive Partners in their respective territories

BRAZILIAN SERIE A football side Santos has agreed a short-term sponsorship deal with the Brazilian arm of Chinese car manufacturer Chery

AMERICAN SOFT DRINKS company Dr Pepper Snapple Group (DPS) has agreed a deal with the Confederation of North, Central American and Caribbean Association Football (Concacaf)

THE FRENCH TENNIS FEDERATION (FFT) has renewed its long-standing partnership with American IT company IBM for a further four years
Para Sport

EDF ENERGY has extended its sponsorship of the British Paralympic Association (BPA) and ParalympicsGB for the next four-year Olympic cycle, 2013 to 2016

FORMULA ONE (F1) team Lotus has expanded its commercial portfolio by agreeing a one-year sponsorship deal with Columbia Records

DUBAI-BASED airline Emirates has agreed a five-year deal to become an official sponsor of ATP World Tour 500 event the Barcelona Open

SOUTH KOREAN CAR MAKER Hyundai has extended its partnership with Major League Baseball (MLB) team the New York Mets to include naming rights to a premium seating area at the Citi Field stadium.

THE MCE BRITISH SUPERBIKE Championship has announced that E-Lites, the UK-based electronic cigarette brand, will become an Official Sponsor of the series for 2013

ITALIAN SERIE A football club AS Roma has agreed a ten-year kit supply deal with American sportswear company Nike