News

ENGLISH RUGBY union side Saracens have joined forces with German financial services provider Allianz in a six-year, £8 million sponsorship deal.

IT APPEARS THAT we live in a world where no one wants to take responsibility. The sponsorship chatter these days is focused around the IOC allowing "unhealthy" brands to sponsor the Olympics

RUSSIAN ENERGY giant Gazprom has signed a three-year sponsorship deal with English Premier League club Chelsea.

MILLERCOORS HAS extended its sponsorship of the National Football League (NFL)’s Green Bay Packers for the next ten years.

ANTHONY DAVIS, the 2012 number one NBA Draft pick, has signed a lucrative shoe and clothing deal with US sports apparel giant Nike

UNFORTUNATELY THE biggest Olympic stories of the last few weeks have been negative ones surrounding infrastructure, communications (the O2 mobile network failure), G4S and something about the M4 (what’s n…

I WROTE most of this article a couple of months ago - well before the final rounds of pre-Games activations and ad campaigns that have filled the media space in recent weeks

WESTERN UNION, the global payment services brand, has signed a three-year agreement to become the Presenting Sponsor of the UEFA Europa League for the period 2012-2015

LAND ROVER has agreed to sponsor the Race2Recovery rally team for wounded service personnel in advance of its bid to become the first entry into the Dakar Rally with an amputee driver and co-driver

AUDIENCE ENTERTAINMENT Group, an interactive group gaming company, has made a late bid for recognition around London 2012 by signing as official sponsor of the Edinburgh Judo Club, which is supplying six…

THE TOUR DE FRANCE has secured the financial backing of long-term race sponsor LCL for a further five years

WORLDLINK GROUP, the real-time mobile applications company, is set to become the 'Official Sports Betting and Gaming Partner' of English Premier League club Sunderland AFC - signalling the end…

TYRE BRAND Bridgestone has extended its title sponsorship agreement of the Copa Sudamericana football tournament

ACCORDING TO some commentators, the London Games this summer will be the most tweeted, liked and tagged in history

THE ARIZONA CARDINALS of the National Football League (NFL) have announced Hyundai as the team’s latest marketing partner in a multi-year deal.

ENGLISH PREMIER LEAGUE club Sunderland has announced a deal that will see the Invest in Africa initiative become its shirt sponsor for at least the next two seasons

JAPANESE ELECTRONICS manufacturer Sharp has become a co-title sponsor of the Slipstream Sports-owned UCI professional cycling team

I SUSPECT MANY Olympic sponsors planned less activity over the last few weeks due to anticipated Euro 2012 sponsor activity, which never materialised