News
Saracens multi-million pound Allianz
ENGLISH RUGBY union side Saracens have joined forces with German financial services provider Allianz in a six-year, £8 million sponsorship deal.
Olympic Tracker: A US perspective on the sponsors
IT APPEARS THAT we live in a world where no one wants to take responsibility. The sponsorship chatter these days is focused around the IOC allowing "unhealthy" brands to sponsor the Olympics
Gazprom doubles up with Chelsea and Champions League
RUSSIAN ENERGY giant Gazprom has signed a three-year sponsorship deal with English Premier League club Chelsea.
Green Bay secures 10 more years with MillerCoors
MILLERCOORS HAS extended its sponsorship of the National Football League (NFL)’s Green Bay Packers for the next ten years.
Nike signs NBA starlet ahead of Olympic Games
ANTHONY DAVIS, the 2012 number one NBA Draft pick, has signed a lucrative shoe and clothing deal with US sports apparel giant Nike
Olympic Tracker: G4S failure highlights sponsorship’s ability to deliver commercial value
UNFORTUNATELY THE biggest Olympic stories of the last few weeks have been negative ones surrounding infrastructure, communications (the O2 mobile network failure), G4S and something about the M4 (what’s n…
Will Olympic sponsors leave a legacy?
I WROTE most of this article a couple of months ago - well before the final rounds of pre-Games activations and ad campaigns that have filled the media space in recent weeks
Western Union connects with UEFA Europa League
WESTERN UNION, the global payment services brand, has signed a three-year agreement to become the Presenting Sponsor of the UEFA Europa League for the period 2012-2015
Land Rover funds Race2Recovery team
LAND ROVER has agreed to sponsor the Race2Recovery rally team for wounded service personnel in advance of its bid to become the first entry into the Dakar Rally with an amputee driver and co-driver
Gaming group gives Judo a throw
AUDIENCE ENTERTAINMENT Group, an interactive group gaming company, has made a late bid for recognition around London 2012 by signing as official sponsor of the Edinburgh Judo Club, which is supplying six…
LCL extends yellow jersey sponsorship
THE TOUR DE FRANCE has secured the financial backing of long-term race sponsor LCL for a further five years
Worldlink ousts Paddy Power at Sunderland
WORLDLINK GROUP, the real-time mobile applications company, is set to become the 'Official Sports Betting and Gaming Partner' of English Premier League club Sunderland AFC - signalling the end…
Bridgestone renews with Copa Sudamericana
TYRE BRAND Bridgestone has extended its title sponsorship agreement of the Copa Sudamericana football tournament
Olympic Tracker: P&G and Cadbury take “socialympics” gold
ACCORDING TO some commentators, the London Games this summer will be the most tweeted, liked and tagged in history
Hyundai secures NFL jersey sponsorship deal
THE ARIZONA CARDINALS of the National Football League (NFL) have announced Hyundai as the team’s latest marketing partner in a multi-year deal.
Invest in Africa invests in Sunderland
ENGLISH PREMIER LEAGUE club Sunderland has announced a deal that will see the Invest in Africa initiative become its shirt sponsor for at least the next two seasons
Sharp slips into peloton ahead of Tour de France
JAPANESE ELECTRONICS manufacturer Sharp has become a co-title sponsor of the Slipstream Sports-owned UCI professional cycling team
Olympic Tracker: London 2012 activation gets out of the blocks, at last
I SUSPECT MANY Olympic sponsors planned less activity over the last few weeks due to anticipated Euro 2012 sponsor activity, which never materialised