News
IPL title sponsor to be revealed this month
THE INDIAN PREMIER LEAGUE (IPL)’s search for a new title sponsor will end in less than two weeks, Frontloaded has learnt, after it was confirmed that the winning bidder for the vacancy will be announced a…
Volvo beats Vendee Globe for awareness
THE VENDEE GLOBE, about to sail tomorrow from Les Sables d’Olonne in south-west France, garners around half the ”unprompted awareness” of rival offshore round-the-world race, the Volvo Ocean Race, accor…
SRU faces tough task in renaming Murrayfield
THE SCOTTISH RUGBY UNION (SRU) has initiated proceedings for the sale of naming rights to Murrayfield, the home stadium of the national team, in a bid to generate additional financial resource
Armstrong tests Movistar’s commitment to cycling
MOVISTAR IS LIKELY to renew the title sponsorship of its eponymous UCI WorldTour cycling team when the contract expires at the end of 2013, despite profound reservations that the sport is unable to protect…
Tencent pushes for Youth Games cross promotion
THE NANJING 2014 Youth Olympic Games Organising Committee (NYOGOC) has named Tencent, owners of the Tencent Weibo social media platform, as the event’s latest Tier One Sponsor in the Internet Services c…
Griffin joins Jordan stable after Wade heads east
NATIONAL BASKETBALL ASSOCIATION (NBA) star Blake Griffin is reported to have signed a shoe deal with the Nike-owned Jordan brand after sporting a pair of blue Jordan sneakers on the opening night of the…
Brands get closer to the sport of snowmobiling
AMERICA'S RAM TRUCK brand has signed a multi-year official truck partnership deal with Tucker Hibbert and his Monster Energy/Arctic Cat team in an increasingly commercial winter sport – snowmobiling.
Green Bay Packers retain tribal link at Lambeau Field
THE ONEIDA TRIBE of Indians will maintain a high-profile presence at Lambeau Field after agreeing a ten-year sponsorship extension with the National Football League (NFL)’s Green Bay Packers.
Barca breaks new ground with Nokia India deal
FC BARCELONA has signed its first international sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country
United ditch DHL in search of greater revenue
MANCHESTER UNITED has bought back the sponsorship rights to its training kit from global logistics partner DHL, just over one year into a four-year contract worth £40m.
NFL seals sponsorship at home and abroad
THE NATIONAL FOOTBALL LEAGUE (NFL) welcomed two new marketing partners this week, one on either side of the Atlantic
A.G. Barr pops up as latest Glasgow 2014 sponsor
SCOTTISH SOFT DRINKS manufacturer A.G. Barr has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games
Japan-based deals cover cost of Kagawa
MANCHESTER UNITED may have recouped the £17 million it paid Borussia Dortmund for the services of Shinji Kagawa over the summer via three early-season partnership deals with Japanese firms.
MetLife Stadium completes cornerstone sponsorship
THE METLIFE STADIUM, home to National Football League (NFL) franchises the New York Giants and the New York Jets, has filled the final vacancy of its cornerstone sponsorship programme
Bundesliga welcomes Hermes as logistics partner
LOGISTICS SERVICE provider Hermes will become an official premium partner of the Bundesliga after agreeing a four-and-a-half-year deal with the German Football League (DFL)
Harlequins adds McAfee to patchwork kit
INTERNET SECURITY company McAfee has signed a sponsorship deal with Premiership Rugby champions Harlequins
AIG finally unveiled as All Blacks shirt sponsor
THE NEW ZEALAND Rugby Union (NZRU) has announced a five-and-a-half-year sponsorship agreement with global insurance provider AIG
Chelsea signs up Myanmar-based whisky brand
CHELSEA FOOTBALL CLUB has signed a two-year deal with the Myanmar-based International Beverage Trading Company Ltd (IBTC), making IBTC’s Grand Royal Whisky brand the ‘official whisky of Chelsea FC’.
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