Legacy

WHEN NORTHERN ROCK building society sponsored Newcastle United it lent its reputation for solid financial management in a conservative community

FORTUNATELY FOR Sahara Force India they are not relying on Kingfisher Airlines to get them to the Japanese Grand Prix in Suzuka this weekend

FRONTLOADED WANTS to know why mortgage providers in the United Kingdom won’t do promotions like this one by Quicken Loans in association with Stewart-Haas Racing in the United States.

NEWCASTLE is truly a football mad city

BARCLAYS vs JPMORGAN CHASE: Tomorrow night, local boy made good, Jay-Z, ends his eight-night stint at the Barclays Center in Brooklyn – a venue set to rival Manhattan's Madison Square Garden (MSG) as t…

ON A RYDER CUP weekend it was a stunt guaranteed to get its perpetrators some media coverage but serial ambusher Paddy Power may feel the effects of its latest gimmick on company profits

UK RETAILER Halfords has announced big profits on the back of double digit increases in the sales of bikes
Multi-sport

OTTO BOCK HEALTHCARE extended its worldwide partnership with the International Paralympic Committee (IPC) through to the 2016 edition of the Paralympic Games in Rio de Janeiro, August 30

THERE IS NO denying that the retail landscape has been transformed in the past 25 years as national and international chains have sprung up to dominate their categories

AS THE ENGLISH Premier League season builds momentum, it is worth considering how the drama on the pitch is not just enthralling fans all over the UK, but across the planet
Multi-sport

LOCOG’s HOSPITALITY programme caused “significant interference” to the client entertainment and hosting plans of official sponsors, in what may prove to be a one-off concession on hospitality to local…

THE CASTROL EDGE campaign featuring Real Madrid and Portugal star Cristiano Ronaldo and predicated on a one-hour TV documentary “Castrol EDGE presents Ronaldo Tested to the Limit” has continued to bri…

BACKED BY LONG-TERM sponsor Russian energy giant Gazprom, the Yacht Club of Saint-Petersburg has launched a new sailing concept – the Nord Stream Race, an annual offshore race in the Baltic Sea designed t…
Basketball

THE CHINESE APPAREL brand Li Ning will supply technical apparel for all Chinese Basketball Association (CBA) league clubs for five seasons with immediate effect from the 2012/13 season onwards

IN MAY 2010, BMW became the first foreign car manufacturer to become an official sponsor of the US Olympic Committee (USOC), replacing Detroit-based General Motors

SIR MATTHEW PINSENT, pictured here with the latest issue of Sports Marketing Frontiers, was the guest of honour at Sports Marketing 360 yesterday, offering a personal perspective on the value of sponsorship…

LOGO vs NO LOGO: Expert panelists at Sports Marketing 360 debated whether the “clean” event venues seen at London 2012 should be replicated at other sporting events. S

FOUNDED SOME 22 years ago, Li Ning has become the second most popular sports goods manufacturer in China behind Nike