Legacy

AS THE PREMIER LEAGUE season kicks off this Saturday, Frontloaded considers the rivalry between the champions Manchester United and their ambitious neighbours Manchester City

MOTOGP AND INDIAN cricket sponsor Honda was decimated by the Japanese tsunami earlier in the year

BARCLAYS IS THE UK bank most exposed to changes in regulation which would split its high street operation from riskier investment banking activities

NEWLY INKED WTA title sponsor, BNP Paribas is the biggest holder of Greek bonds of all French banks so its investors were reassured when the it announced a provision of only €534m against its exposure t…

MOBILE PHONE operators are among the biggest sponsors of sport so Frontiers is always interested in corporate activity in the sector particularly where it involves the world’s richest man, Carlos Slim.

AUSTRALIAN SPORTS SPONSORSHIP came of age after Sydney 2000. But the difficult economic environment of the last few years has forced businesses to re-evaluate their sponsorship strategies

THE BANKING SECTOR is showing strong bounce back after the global financial crisis of 2008-09 with new deals across major sports and mega-events led by both retail and specialist (wealth management, corporate…

THE MONACO-BASED Peace and Sport organisation is opening up regional offices in New York and Beijing to drive its peace through sport partnerships across the American continent and throughout Asia

A NEW STUDY presented by the Global Sport Forum at the Barcelona-based conference’s third edition showed that European sport is failing to tap into the potential of social media.
Football

THE BAD BOY reputation of France’s big name footballers - and the indiscretions of their managers - could trigger a first- of-its-kind repayment to French Football Federation (FFF) partners based on a…

ALTHOUGH OUTWARD appearances sometimes suggest otherwise, global brands have numerous challenges

JESSICA ENNIS, one of the UK’s hottest Olympic medal prospects features in new ads for BP the “official oil and gas partner” of London 2012. BP l

TAIWANESE SMARTPHONE manufacturer lost 6% of its value on news that it looks set to lose a long-running legal dispute with rival Apple

PEPSI CONTINUED a long and irreverent tradition of selling against rival Coca-Cola with a new video advert featuring a polar bear drinking its product

UNDER PRESSURE German energy utility RWE is reported to have opened a dialogue with Russia’s Gazprom over a joint venture to build gas and coal-fired power stations.

THE CITY RUMOUR mill has it that big staff cuts are on the way as banks respond to a falloff in investment banking and trading activities

ETISALAT, the Abu Dhabi-based mobile phone operator, has had its wings clipped in India where authorities have accused the company of breaching share rules

THIS COLUMN regularly reviews mergers and acquisitions and attempts to tease out the likely impact on global and local brands so it was with interest that we read SportBusiness latest report on sport in…