Legacy

THIS WEEK Etisalat, the Abu Dhabi-based telco, activated its role as official telecommunications sponsor of the 2nd Annual Sri Lankan Airlines Pro Surfing Competition

Racing driver and one-woman marketing machine Danica Patrick announces her decision to go full-time into NASCAR at the headquarters of GoDaddy.com, which will sponsor her efforts in stock car racing

THE MIGRATION of US motorsports siren Danica Patrick from IndyCar to NASCAR highlights the commercial chasm between the two motorsports series

INVESTEC has shifted its UK sponsorship focus from rugby to hockey and cricket in the last three months

Sprint superstar Usain Bolt promotes the Puma brand before the IAAF World Championships in Daegu, Korea (August 27 – September 4).

NEW ZEALAND and Australia go in to the final game of this year’s Tri-Nations tournament with the All Blacks heavily backed to win the series decider in Brisbane on Saturday.

WIDESPREAD COVERAGE of Proctor and Gamble shaving brand Gillette signing on as naming rights partner to the Brazilian National football team may turn out to be the best part of the deal

THIS GLOBAL coverage map for online buzz and mentions over the last 12 months for “Mercedes-Benz” and “golf” demonstrates how successful the luxury car brand has been in activating its major championship golf sp…

FC Barcelona released a celebratory video cartoon this week depicting new signing Cesc Fabregas piloting a plane back to the Nou Camp

THE CHANGING of the guard art the top of the world cricket rankings will be officially rubber stamped after this weekend’s Fourth Test between England and India.

NOT SATISFIED that its approach for Aussie beer brand Fosters was being taken seriously, SABMiller has gone on the offensive with a hostile takeover bid

THIS SHOULD BE a good week for Danish brewer Carlsberg as it announced its status as official beer partner to Arsenal Football Club in a deal likely to be worth around £10m.

IN ADDITION TO trying to recover lost ground with consumers, BP is also fighting a rearguard action with shareholders as it suffers the fallout from the Deepwater Horizon oil spill and a failed joint venture…

FORTY YEARS AGO the Trinitron TV propelled Sony to the top flight of electronics manufacturers - a position it sought to reinforce back in 2006 when it signed up as a global sponsor with FIFA

RUSSIA HAS BEEN a graveyard for several global brands – BP, Daimler Chrysler and Siemens have all faced difficulties – so Pepsico’s deal to buy one of the country’s most trusted dairy companies has to …

NEW DATA HAS shown leading branded goods companies are increasing both price and volumes despite pressure on consumers. Major sports supporter companies such as Unilever (Dove, Persil etc

SOCIAL MEDIA TRACKER analysis by Havas Sports & Entertainment's proprietary tool “The Flightdeck” showed that social media mentions for Manchester City reached three significant peaks over the last qua…

SINGAPORE’S RISING SPORTS sponsorship market is only starting to bear fruit, the results of the government’s conscientious effort in nurturing a sporting city, through a myriad of initiatives involving pri…