Legacy

WELL BEFORE the clear up of the 2011 season is complete, Spanish bank Santander has taken out large adverts in the financial press looking forward to 2012

ONE OF THE essentials for any sponsorship market to develop is a strong retail sector

THE CHOPPY WATERS of investment banking have left UBS and Credit Suisse feeling rather seasick

ON SEPTEMBER 14, the northern German state of Schleswig-Holstein relaxed its gambling laws in Germany’s highly-regulated monopoly market.

NFL NAMING RIGHTS - Mercedes vs MetLife: ESPN’s Monday Night Football will come from the Mercedes Superdome, home of the New Orleans Saints, for the first time this season on November 28.

WHOEVER CAME up with the replica zebra idea - Investec's internal marketing team or external PR agency - the publicity stunt involving the England cricket skipper Andrew Strauss and a striped quadruped…

A FEW SHORT months ago it must have seemed like a great idea for Thomas Cook: sponsor some of the biggest properties in sport and bask in consumer confidence when others in the sector are struggling

SPONSORS COME and go so when The Nationwide withdrew its corporate support of the England football setup in 2010 no-one was particularly surprised

EVERY INDUSTRY has its awards but there are few outside the Oscars that can match the Grand Prix de l’Horlogerie de Geneve for glitz and glitter.

THE SPORTS SPONSORSHIP market in Spain is dominated by football

COMPANIES ACROSS the renewable energy sector have attached themselves to top-level sport properties all over the world with the highest levels of concentration in football and in the German and American…

SUSTAINABILITY PARTNERS of the London 2012 Olympic Games have a clear mandate to associate their brand with programmes that deliver tangible benefits for the public good

MAJOR RIGHTS HOLDERS, like the International Olympic Committee (IOC) and International Rugby Board (IRB), are issuing increasingly extensive guidelines on the role of Twitter and Facebook feeds by athletes…

AMID THE ACRES of newsprint dedicated to attempting to explain how a £400 gazillion loss is a good deal for British taxpayers, one small but interesting factoid emerged.

TENNIS FANS are generally impressed by the visual effect created by the Barclays blue livery (see above) on show again at The O2 for the Barclays ATP World Finals

THIS WEEK Castrol Edge announced that it has extended its global ambassador partnership with Portuguese football star Cristiano Ronaldo for a further two years

THE PRESIDENTS CUP: AMERICA vs INTERNATIONAL: The 2011 Presidents Cup comes to a conclusion this Sunday at the Royal Melbourne Golf Club in Victoria, Australia, with the American team, featuring Tiger…
Football

MANCHESTER UNITED confirmed logistics company DHL as the club’s first official training kit sponsor in August, building on DHL’s existing relationship with the club as the Official Logistics Partner and…