Legacy

IT'S A DISPUTE that has lasted 100 years and has been a thorn in the side of one of the largest sponsors in sport but now Anheuser-Busch is looking at the end game in a battle of global domination for…

IF YOU ARE AN interdealer broker marketing is always going to be a pretty targeted business

AC vs INTER: This weekend’s Milan derby between AC and Inter will showcase two clubs struggling to hang on to the financial coattails of Europe’s elite clubs. W

AUSTRALIAN CRICKET captain Michael Clarke’s 329 not out against India last week should net the player more than $1 million.

HAVING RECENTLY extended its agreement with Bundesliga club Schalke 04 for another 5 years through 2017, Gazprom has entered negotiations for a possible sponsorship deal with one of Schalke’s biggest r…

AS NEWS EMERGES from Olympic headquarters that long-standing sponsor McDonald’s has signed up for another eight years, Frontiers was prompted to ask what each side gets for the reported $100m per Games, p…

THE PATH OF a successful sponsorship doesn’t always run smoothly but Bwin.party, the world’s biggest listed online gaming company, has found its intentions firmly knocked back by regulators in Portugal. Th

THE COMPANY was once one of the most familiar brands in the world with its image all over our most treasured mementos, now Kodak is struggling for survival

VIJAY MALYA is the self-proclaimed ‘king of dreams’ but part of his alcohol to airlines empire is turning into a nightmare for the F1 and IPL sponsor. Ki

THE NEWS THAT AT&T would not be renewing its 4-year sponsorship of Williams Formula 1 was greeted with dismay by F1 fans concerned that the team will struggle to replace the reported $26m that the company…

VIRGIN MONEY'S agreement to take over mid-season from Northern Rock as the main shirt sponsor of Premier League Newcastle United clearly caught the caught shirt manufacturers Puma by surprise

IN LATE DECEMBER Sony Ericsson quietly announced that 2012 would be its final year as sponsor of women’s tennis and the WTA; taking “a strategic decision based on the evolution of the business and the…

BUDWEISER vs E.ON: The third round of the ”FA Cup with Budweiser” heralds the entrance of the Premier League’s big guns into the fray. It’s

WHEN BRITISH sprinter James Ellington put himself up for auction on eBay, many hundreds of other Olympic hopefuls who wished they had thought of the idea first

AS NEWCASTLE UNITED resplendent in their new Virgin Money-sponsored shirts celebrate a memorable victory over Manchester United, Frontiers was left asking 'what has become of Northern Rock?' Whilst most…

CONFIRMATION THAT Russian energy giant Gazprom is in advanced talks to sponsor German Bundesliga side Bayern Munich should not take any observers by surprise

SONY ERICCSON'S relationship with the WTA has been one of the most positive in sport and has certainly propelled women’s tennis into the big league of sponsored properties.

IF THE FIRST eight reasons to be cheerful have left you cold, Frontiers presents further evidence that sports marketing is where it’s at in terms of positivity and opportunity in 2012.