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FOOTBALL – Maui Jim, Yabo Sports reflect poles in United’s global partner strategy FOOTBALL – 1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global FOOTB

Inside this issue: MULTI-SPORT – Record Olympic deal puts Coca-Cola and Mengniu on TOP for digital4 FOOTBALL – Budweiser finds ‘missing piece’ of sponsorship puzzle in LaLiga, Premier League deals FOOTB

Inside this issue: FOOTBALL – Brazilian club football sponsorship in freefall after Caixa exit FOOTBALL – Ma’s influence key to Alipay’s Uefa national team strategy FOOTBAL

Inside this issue: FOOTBALL – Barclays pays up to seize Women’s Super League opportunity FOOTBALL – AXA upgrades to Liverpool training kit partner TENNI

Inside this issue: MOTORSPORT – McLaren Racing adapts to corporate aims of BAT, Coca-Cola MOTORSPORT – SportPesa gets first-year discount in Racing Point F1 title deal FOO

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Features

Inside this issue: ESPORTS: Coca-Cola signs as first non-endemic Global Partner of Overwatch League CRICKET: Comeback Kings retain full roster, MS Dhoni drives business

Inside this issue: FOOTBALL: PSG signs LoveBet as first regional partner, launches virtual LED US SPORTS: MGM moved fastest for NBA, NHL and MLB sportsbook rights E

Inside this issue: FOOTBALL: Hyundai’s four-club European football sponsorship offensive inspired by Lyon success FOOTBALL: Visa steps up to partner Uefa women’s football programme MOTO

Inside this issue: FORMULA ONE: Pirelli sees off Hankook bid to renew with Formula One FOOTBALL: Liverpool turns success on pitch into sponsorship sales growth F

Inside this issue: FOOTBALL: Nike renews with Premier League – EA Sports, Barclays, Budweiser to follow  ESPORTS: Mastercard makes esports debut as first Global Partner of League of Legends  ESP

Editor Matthew Glendinning previews the new edition of the SportBusiness Sponsorship newsletter Welcome to the October issue of the SportBusiness Sponsorship newsletter

Inside this issue: Coca-Cola deal completes Premier League portfolio Allianz joins Visa at the TOP for financial services Puma steps up revenue pace, targets high-end clubs

Inside this issue: ‘CR7 effect’ may ease political pressure on Serie A sponsorships Rolex replaces Citizen as US Open timekeeper B

Inside this issue: Borussia Dortmund – football’s ultimate challenger brand All upside for NFL from ‘win-win’ Nike-Fanatics deal Unibet deal kicks off PSG’s regional betting strategy AWS get

Inside this issue: FFF set to exceed €100m p.a.

Inside this issue: ABB adds $25m per year to fast-growing Formula E revenues BYD deal highlights rise of Arsenal’s secondary partners Vodafone extends push into esports with ESL deal

Inside this issue: AC Milan’s heritage keeps sponsors happy when the trophies dry up AIA extension sets up Spurs ahead of Naming Rights push

Inside this issue: AirAsia deal adds to UFC’s presence in Asia-Pacific Dell Technologies joins top echelon at McLaren Competition expected to drive AFC rights above $100m per year

Inside this issue: Juve aims to drive commercial income to level of broadcast rights AO’s global growth justifies Kia’s 74 per cent fee increase B

Inside this issue: Aviva extends naming-rights deal for Irish national stadium China Unicom outbids domestic rivals for Beijing 2022 Winter Olympics