Inside this issue: FOOTBALL: PSG signs LoveBet as first regional partner, launches virtual LED US SPORTS: MGM moved fastest for NBA, NHL and MLB sportsbook rights E
Inside this issue: FOOTBALL: Hyundai’s four-club European football sponsorship offensive inspired by Lyon success FOOTBALL: Visa steps up to partner Uefa women’s football programme MOTO
Inside this issue: FORMULA ONE: Pirelli sees off Hankook bid to renew with Formula One FOOTBALL: Liverpool turns success on pitch into sponsorship sales growth F
Inside this issue: FOOTBALL: Nike renews with Premier League – EA Sports, Barclays, Budweiser to follow ESPORTS: Mastercard makes esports debut as first Global Partner of League of Legends ESP
Editor Matthew Glendinning previews the new edition of the SportBusiness Sponsorship newsletter Welcome to the October issue of the SportBusiness Sponsorship newsletter
There isn’t any news for this section at the moment. Read the latest news here.
Inside this issue: Coca-Cola deal completes Premier League portfolio Allianz joins Visa at the TOP for financial services Puma steps up revenue pace, targets high-end clubs
Inside this issue: ‘CR7 effect’ may ease political pressure on Serie A sponsorships Rolex replaces Citizen as US Open timekeeper B
Inside this issue: Borussia Dortmund – football’s ultimate challenger brand All upside for NFL from ‘win-win’ Nike-Fanatics deal Unibet deal kicks off PSG’s regional betting strategy AWS get
Inside this issue: FFF set to exceed €100m p.a.
Inside this issue: ABB adds $25m per year to fast-growing Formula E revenues BYD deal highlights rise of Arsenal’s secondary partners Vodafone extends push into esports with ESL deal
Inside this issue: AC Milan’s heritage keeps sponsors happy when the trophies dry up AIA extension sets up Spurs ahead of Naming Rights push
Inside this issue: AirAsia deal adds to UFC’s presence in Asia-Pacific Dell Technologies joins top echelon at McLaren Competition expected to drive AFC rights above $100m per year
Inside this issue: Juve aims to drive commercial income to level of broadcast rights AO’s global growth justifies Kia’s 74 per cent fee increase B
Inside this issue: Aviva extends naming-rights deal for Irish national stadium China Unicom outbids domestic rivals for Beijing 2022 Winter Olympics