All Editions

FOOTBALL – Young, gifted and Parisian: why PSG means more than football to global brands MULTI-SPORT – Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle FORM

FOOTBALL – Remington reaches out to Asia with multi-year United deal MULTI-SPORT – 'Team China' brand sets high partnership price, targets $400m in quadrennial revenue FOO

FOOTBALL – Heineken shows Uefa commitment with club and national team double FOOTBALL – PSG extends stylish image with Replay deal FOO

SAILING/ MOTORSPORT – Hugo Boss recommits to sailing flagship, splits sponsorship budget FOOTBALL – Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth FOO

MOTORSPORT – Vestas pays premium for Formula E entry with Mercedes-Benz EQ FOOTBALL – MLS teams rise together as jersey sponsorship nets more than $80m in 2019 FOO

FOOTBALL – Maui Jim, Yabo Sports reflect poles in United’s global partner strategy FOOTBALL – 1XBet ousts BetVictor at Liverpool, MG Motor upgrades to global FOOTB

Inside this issue: MULTI-SPORT – Record Olympic deal puts Coca-Cola and Mengniu on TOP for digital FOOTBALL – Budweiser finds ‘missing piece’ of sponsorship puzzle in LaLiga, Premier League deals FOOTB

Inside this issue: FOOTBALL – Brazilian club football sponsorship in freefall after Caixa exit FOOTBALL – Ma’s influence key to Alipay’s Uefa national team strategy FOOTBAL

Inside this issue: FOOTBALL – Barclays pays up to seize Women’s Super League opportunity FOOTBALL – AXA upgrades to Liverpool training kit partner TENNI

Inside this issue: MOTORSPORT – McLaren Racing adapts to corporate aims of BAT, Coca-Cola MOTORSPORT – SportPesa gets first-year discount in Racing Point F1 title deal FOO

Inside this issue: ESPORTS: Coca-Cola signs as first non-endemic Global Partner of Overwatch League CRICKET: Comeback Kings retain full roster, MS Dhoni drives business

Inside this issue: FOOTBALL: PSG signs LoveBet as first regional partner, launches virtual LED US SPORTS: MGM moved fastest for NBA, NHL and MLB sportsbook rights E

Inside this issue: FOOTBALL: Hyundai’s four-club European football sponsorship offensive inspired by Lyon success FOOTBALL: Visa steps up to partner Uefa women’s football programme MOTO

Inside this issue: FORMULA ONE: Pirelli sees off Hankook bid to renew with Formula One FOOTBALL: Liverpool turns success on pitch into sponsorship sales growth F

Inside this issue: FOOTBALL: Nike renews with Premier League – EA Sports, Barclays, Budweiser to follow  ESPORTS: Mastercard makes esports debut as first Global Partner of League of Legends  ESP

Editor Matthew Glendinning previews the new edition of the SportBusiness Sponsorship newsletter Welcome to the October issue of the SportBusiness Sponsorship newsletter

Inside this issue: Coca-Cola deal completes Premier League portfolio Allianz joins Visa at the TOP for financial services Puma steps up revenue pace, targets high-end clubs