USOC gains from NBC partnership
CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.
Bet on Aussie regulations
Sportingbet Australia made the most lucrative sports betting sponsorship deal in National Rugby League (NRL) history when it extended its relationship with the Brisbane Broncos for a record $1.8m over three years to 2013.