A new name goes to the races
QIPCO MAY SOUND like a Swedish bed design company but it is actually the latest sponsor to emerge from the desert
Chinese car buyers influencing design of new Mercedes
A REMARKABLE statistic released recently by Mercedes stated Chinese customers were the biggest market for its S-class super luxury large saloon
Brand execs cross over into sport
SPORT HAS LONG been accused of not understanding the needs of brands in pitching them sponsorship so it was long overdue an influx of corporate talent. Step forward:
Kraft facing a grilling from governments and shareholders
IT'S THE WORLD'S second-largest food company and produces some of our favourite confectionary brands but Kraft is facing criticism on several sides of its business
Hamilton puts his career under new management
FORMULA ONE STAR Lewis Hamilton announced that he is to join the likes of David Beckham and Andy Murray at Simon Fuller’s XIX Entertainment.
Munich games could bank on wide range of commercial partners
GERMANY IS experiencing rapid industrial growth and no more than in its prosperous southern region of Bavaria
Japanese earthquake puts luxury brand recovery at risk
JAPANESE CONSUMERS' love of iconic European brands have been behind a hesitant recovery in the sector but this may be blown off course by the recent tragedy
Indian sponsorship boosted by retail expansion
ONE OF THE KEY planks in the successful activation of sponsorship in any market is a well-developed retail sector
BrandZ study identifies new Value-D brands
DESIRE IS THE new imperative for brands selling online outweighing price in the decision-making process, Millward Brown’s latest BrandZ study has found.
Sony’s top “musketeer” leads the charge on consumer products
KAZ HIRAI LOOKS set to emerge ahead of a quartet of Sony executives dubbed the four musketeers