Indian retail movement shows promise for sponsors
ONE OF THE main barriers to sponsorship activation in India is the nation’s fragmented retail sector.
Chinese sportswear brands feel the heat as consumers trade up
AFTER YEARS of breakneck expansion, Chinese sportswear brands such as Li Ning and the China Dongxiang Company are grappling with shrinking margins, slowing sales growth and rising inventories of outdated…
QPR deal drives UK mentions for AirAsia
IN THE SECOND part of Frontloaded's analysis of AirAsia’s sponsorship of English Premier League club QPR, Flightdeck, the social media tracker service from Havas Sports & Entertainment, reveals that t…
Diageo/Facebook 2: the backlash
NO SOONER does Frontiers report that drinks brand owner Diageo was switching some of its sponsorship budget to a strategic tie-up with Facebook, than campaigners mobilise to block it
Bad week for world’s raciest bank
THE TIMING at UBS could possibly not be much worse. Hard on the heels of a rogue trader loosing the bank $2
Mighty fallen or smart branding move by Aston Martin?
NEWS THAT luxury automotive brand Aston Martin has signed a sponsorship deal with German football club TSV 1860 Munchen has caused raised eyebrows all round
How Marathons make money
THIS SUNDAY'S BMW Berlin Marathon marks the mid-way point in the World Marathon Major series, which features city marathons in Boston, London, Berlin, Chicago and New York
They’ve got the X Factor, say experts
INDUSTRY EXPERTS at SportBusiness Group’s annual Sports Marketing 360 conference this week discussed their formulae for great sponsorship deals and shared shining examples of what they deem to be ‘X Fac…
Maple Leafs fall for practice jersey cash
MAPLE LEAFS Sports and Entertainment (MLSE), owners of for the NHL’s Toronto Maple Leafs, has extended its partnership with Canadian courier company Purolator to take in sponsorship of the Maple Leafs’ off…
Munich 1860 owner drives Aston Martin deal
GERMAN BUNDESLIGA.2 club 1860 Munich, which was close to financial collapse earlier this year, has signed a main sponsorship deal with British sports car brand Aston Martin with immediate effect