Reasons to be cheerful #2: Sponsorship is about business
AMID THE doom-laden headlines about the end of Europe as we know it business is quietly getting on with, err, business. And a good thing too, as it’s overwhelmingly business that invests in sports marketing.
Dow’s Olympic Stadium sponsorship turns negative
IN AUGUST 2011 Dow Chemical Company agreed to provide the Olympic Stadium wrap for London 2012. The growing controversy surrounding the deal makes for an interesting sentiment analysis
Reasons to be cheerful #1 2012
‘TIS THE SEASON to be jolly but there seems very little festive cheer in our newspapers and on our TV screens.
NASCAR goes the distance with Sprint extension
NASCAR AND MOBILE network operator Sprint, owned by the Sprint-Nextel Corporation, have signed a three-year extension agreement for Sprint to remain the entitlement partner of the sport’s premier series -…
Ford continues to power Champions League commercial income
AUTOMOTIVE GIANT Ford has become the third of six current Champions League sponsors to renew with Europe’s elite club football competition for the 2012-2015 seasons.
Asia the key for new Australian pro cycling team
NEW UCI PRO TOUR cycling team GreenEdge has secured its first non-technical deal, signing a two-year agreement with Japanese car manufacturer Subaru
Miss Sprint Cup girls meet Elvis in LA
WITH SPRINT renewing its NASCAR Sprint Cup Series deal until 2016, there will be plenty more photo opportunities for the Miss Sprint Cup girls
Pinnacle Bank secures Nebraska arena naming rights
DUE FOR COMPLETION in September 2013, the Lincoln Haymarket arena in Nebraska, USA will be known as the Pinnacle Bank Arena after a new naming rights deal was announced this week
Galaxy and Victory seek commercial gains
LA GALAXY vs MELBOURNE VICTORY: LA Galaxy played Melbourne Victory this week in a high-profile friendly match between arguably the top soccer club brands from Major League Soccer and the Hyundai A-League…
Could Aurasma herald a new sponsor sector for sport?
A STRAW POLL of Tottenham supporters at Frontiers found most (both) could name their shirt sponsor and 50% (1) connected them with “some sort of software”. So