SportBusiness Staff

MALAYSIA-BASED airline AirAsia has signed a one-year extension to its sponsorship of the newly-named Caterham Formula One team ahead of the 2012 season

BUDWEISER vs E.ON: The third round of the ”FA Cup with Budweiser” heralds the entrance of the Premier League’s big guns into the fray. It’s

WHEN BRITISH sprinter James Ellington put himself up for auction on eBay, many hundreds of other Olympic hopefuls who wished they had thought of the idea first

AS NEWCASTLE UNITED resplendent in their new Virgin Money-sponsored shirts celebrate a memorable victory over Manchester United, Frontiers was left asking 'what has become of Northern Rock?' Whilst most…

CONFIRMATION THAT Russian energy giant Gazprom is in advanced talks to sponsor German Bundesliga side Bayern Munich should not take any observers by surprise

SONY ERICCSON'S relationship with the WTA has been one of the most positive in sport and has certainly propelled women’s tennis into the big league of sponsored properties.

IF THE FIRST eight reasons to be cheerful have left you cold, Frontiers presents further evidence that sports marketing is where it’s at in terms of positivity and opportunity in 2012.

GONE ARE THE days of the couch potato slumped in front of the TV. Research by Octagon and others shows that watching television is now a much more interactive and social experience

SETTLE DOWN in the back. This is some data to get your head around which shows the kind of opportunities sports marketing can open up

THE GLOBAL companies that are some of sports biggest sponsors are building their brands in the land grab that is going on in emerging markets