Rio Tinto Olympic sponsorship announcement derailed
RIO TINTO'S OLYMPIC sponsorship announcement was hit by a rearguard action from groups protesting about its Alaskan explorations
Eurostar unveils new image
CROSS-CHANNEL operator and London 2012 sponsor has unveiled a new corporate image which it hopes will contribute to making it “the continent’s most loved travel experience.”Th
Samsung recruiting to boost Olympic value
IOC TOP SPONSOR Samsung is seeking a corporate marketing director to turn its Olympic sponsorship into sales across its product range
University boat race sponsorship shipping water
XCHANGING, THE outsourced services group, is the latest company whose financial woes are hitting its sponsorship
Dow Chemical anticipates $100bn from Olympic sponsorship
FOLLOWING IN THE footsteps of GE, Dow Chemical is anticipating a huge boost to its business from Olympic sponsorship
A new name goes to the races
QIPCO MAY SOUND like a Swedish bed design company but it is actually the latest sponsor to emerge from the desert
Chinese car buyers influencing design of new Mercedes
A REMARKABLE statistic released recently by Mercedes stated Chinese customers were the biggest market for its S-class super luxury large saloon
Brand execs cross over into sport
SPORT HAS LONG been accused of not understanding the needs of brands in pitching them sponsorship so it was long overdue an influx of corporate talent. Step forward:
Kraft facing a grilling from governments and shareholders
IT'S THE WORLD'S second-largest food company and produces some of our favourite confectionary brands but Kraft is facing criticism on several sides of its business
Hamilton puts his career under new management
FORMULA ONE STAR Lewis Hamilton announced that he is to join the likes of David Beckham and Andy Murray at Simon Fuller’s XIX Entertainment.