LLOYDS TSB signed up as an Olympic sponsor way back in 2007 in the heady and optimistic days before the credit crunch, the financial crisis, PPI mis-selling, banker bashing and of course the recession. Lloyds was the first domestic partner to sign up, setting the pace for others like British Airways and BT to follow. The £80m deal was the biggest the bank had done and a big boost at the time to LOCOG’s commercial programme.
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