THE LAUNCH OF NEW products and the increasingly existential fight for survival among leading telecoms brands will unleash a tidal wave of advertising in the run up to Christmas that could hit €5bn according to experts. Given telecoms’ successful track record of sponsorship it is a huge opportunity for sport to fight for its share of the bonanza.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here