IT'S A HEADLINE guaranteed to get the attention of all keen brand watchers. Are things so bad in Greece that one of the largest brands and serial sponsors of sport would quit a sizeable European market? Things would have to be very bad indeed for Coca-Cola to find it impossible to sell its fizzy beverages in Greece.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here