Paddy Power stunts pay off in profits

FOOTBALLERS ARE notoriously superstitious and Paddy Power captured this trait perfectly when it supplied Nicklas Bendtner’s lucky pants. The Danish striker’s now infamous bottom-bearing incident during Euro 2012 earned him a one-match ban and a €100,000 fine from UEFA. The impact on his “sponsor” seems to have been much more positive however as the Irish bookie has reported half-year profits up 21 per cent to over £50 million on the back of Euro 2012 and a summer of sport.

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