THE FUTURE OF x-branding or a tie-up too far? That was the question on analysts lips at the announcement that sports apparel and lifestyle brand Puma has signed a multi-year licensing partnership with the car brand Mini. The deal comes on the back of a partnership announced early in 2012 between PUMA and Mini owner BMW and specifically its motorsport unit.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here