REGULAR READERS of Frontiers will recall seeing Under Armour featured several times in our pages as we have tracked the brand's expansion ambitions into European football and rugby. The frenetic growth (they are rumoured to be the brand that Nike watches closest) might have been expected to divert attention away from their home market, but not so.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here