Premier League’s 20th anniversary to be a commercial and social media party

NEVER ONES TO miss an opportunity to push its product and drive revenues, the English Premier League is planning a series of promotions in the coming weeks to celebrate twenty years of the breakaway division. The league will engage broadcast partners in a range of activities designed to engage fans but the anniversary is also likely to unleash new activation activities from the likes of Barclays, Lucozade, Yahoo!, EA Sports and Nike.

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