Giving the Beanz to the League Cup

THE DRAMATIC climax to February’s Carling Cup saw Championship challenger Cardiff, push their larger rivals Liverpool all the way to a penalty shoot out and delivered the title sponsor a final burst of fireworks at the end of a 14-year sponsorship run.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here