Dow ‘no regrets’ over Olympic sponsorship or the wrap

AS NEWS EMERGES of more protests from India over Dow Chemical’s Olympic sponsorship of the London Olympic Stadium wrap and a former UK Olympics Minister calls the deal provocative, Frontiers was prompted to ask ‘why does the company bother?’ Surely there must be better ways of promoting your brand without being vilified across traditional and social media and seeing your name linked with an environmental disaster that killed 8000 people.