Mobile phone handsets – how sponsorship informs buying decisions

THE MOBILE PHONE handset sector’s sports sponsorship profile can be characterised by those who do and those who don’t. Among the big hitters, Samsung, LG and Sony Ericsson certainly do. Nokia, until recently the dominant smart phone brand in the sector, generally does not.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here