THIS GLOBAL coverage map for online buzz and mentions over the last 12 months for “Mercedes-Benz” and “golf” demonstrates how successful the luxury car brand has been in activating its major championship golf sponsorships (Masters, Open, PGA Championship) in key markets. Mercedes-Benz is especially keen to activate in emerging markets so will be encouraged by trends in Russia, India, China and Brazil. For more analysis from Flightdeck, the social media trend tracker from Havas Sports & Entertainment, click here
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