Old Trafford scene of another unlikely battle

SUPERMARKET GROUP Tesco is heading into court against Derwent Holdings (whose property interests span the retail and leisure sectors) over the redevelopment of Old Trafford. The Lancashire Cricket club’s upgrade is hanging in the balance and a delay could be critical. The LCCC has already borrowed heavily to build a conference centre and any prospect the overall project will not proceed would jeopardise its future and that of test cricket in the North West of England. It looks a like particular bullet to the foot in that both parties use sport to drive their brands. - 28/2/2011

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here