CROSS-CHANNEL operator and London 2012 sponsor has unveiled a new corporate image which it hopes will contribute to making it “the continent’s most loved travel experience.”The company is investing £700m in its service including buying 10 new trains and introducing upgrades to its premium and mobile services. No mention though of its sponsorship of London 2012. As previously reported, Eurostar has been very slow to engage with the Olympics and time is running out to activate rights effectively. - 30/3/2011
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here