Rule 40
Athletes ‘pleased’ after BOA agrees to further Rule 40 relaxation
The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…
BOA set to further relax Rule 40 regulations following athlete legal challenge
The British Olympic Association looks set to further relax its Rule 40 marketing guidelines after a legal challenge by prominent British athletes