Nike
Nike makes esports play with League of Legends China deal
Sporting goods brand Nike is close to a landmark sponsorship deal worth tens of millions of dollars with the League of Legends Professional League China (LPL)
EXCLUSIVE: Budweiser replaces Carling at Premier League, EA Sports renews
EA Sports has renewed its lead partner deal with the Premier League, SportBusiness Sponsorship has learned.
The new deal will cover two cycles, running from 2019-20 to 2024-25
Spurs strike 15-year agreement with Nike
English Premier League club Tottenham Hotspur has extended its kit deal with sporting goods giant Nike in a 15-year deal, running from 2018-19 until 2032-33