Latest Deals
Premier League shirt sleeve deals move on from media buys
Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Specsavers picks up ECB rights discarded by Investec
The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.
Estrella Damm buys into Barça’s Global Partner programme
Catalan beer brand Estrella Damm has almost doubled its fee for the Official Beer rights of LaLiga club Barcelona, as it upgrades to the club’s new Global Partner level from 2018-19 to 2021-22.