Tennis
Accor extends with AEG in global asset deal
The Accor hotel and hospitality group has extended its relationship with sports and live entertainment company AEG into a global deal
Game Changers – ABN Amro & Rotterdam Ahoy
ABN Amro, title sponsor of the Rotterdam Open as the World Tennis Tournament, created a multi-faceted activation that turned 50,000 tennis balls destined for landfill into four products and a playground.
ATP Cup signs Rolex sponsorship ahead of January debut
New international men’s tennis tournament the ATP Cup has added Luxury watchmaker Rolex as a sponsor ahead of its inaugural edition.
WTA extends supplier deal with Cambridge Global Payments
Payment services and currency exchange company Cambridge Global Payments has extended its global sponsorship of the Women’s Tennis Association (WTA) through 2022.
Mastercard extends with Australian Open, Marriott Bonvoy serves up ATP Cup deal
International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…
Chemist Warehouse added to Australian Open sponsorship portfolio
Tennis Australia has signed up pharmacy retailer Chemist Warehouse as a sponsor the Australian Open
Australian Open signs Chubb for multi-year sponsorship deal
Global insurance company Chubb has signed a multi-year sponsorship deal with the Australia Open tennis grand slam, beginning with the January 2020 edition
Davis Cup adds El Corte Inglés as sponsor, Spanish Tennis signs with airline Iberia
Spanish department store group El Corte Inglés has signed with Kosmos Tennis as a sponsor of the Davis Cup finals.
ATP renews Emirates deal, Tennis Australia teams up with CUB brewery
The Association of Tennis Professionals (ATP) has extended its sponsorship deal with Dubai-based airline Emirates
French Tennis Federation signs dual agreement with Wilson
The French Tennis Federation (FFT) has signed a five-year agreement with sports retailer Wilson Sporting Goods.
The brand becomes a sponsor of both the FFT itself and the French Open grand slam tournament
ITF adds Cabify to portfolio for revamped Davis Cup
The International Tennis Federation (ITF) has signed Spanish transportation network company Cabify as a sponsor for the forthcoming 2019 Davis Cup finals
El Corte Inglés signs fresh deal with Spanish Tennis Federation
Department store group El Corte Inglés has stepped up its association with the Spanish Tennis Federation (RFET) by signing a new deal focusing on the men’s and women’s national teams’ participation in the…
ITF adds sponsors for last Fed Cup Finals before competition revamp
The International Tennis Federation (ITF) has added French cosmetics company Sothys and Australian property developer AVJennings as International Sponsors for the upcoming Fed Cup final
Marriott Bonvoy added to ATP Finals sponsor portfolio
Men’s tennis governing body, the ATP, has signed up Marriott International’s global travel programme Marriot Bonvoy as a sponsor for its upcoming ATP Finals event.
Kooyong Classic revamped with new sponsor and star players
The Kooyong Classic tennis exhibition tournament in Melbourne, Australia has announced star players and significant new commercial partnerships ahead of its 2020 edition
Australian Open Ambush – Uber Eats & Tennis Australia
Uber Eats set out to grab the attention of the Australian Open audience with post-ad break spots that replicated the event so effectively that viewers thought they had returned to the tennis broadcast.
Chinese Tennis Association seals sponsorship deal with Ausnutria Dairy
Global milk products conglomerate Ausnutria Dairy has announced a brand partnership with the China Tennis Association, as part of which it has committed to donate ¥100m ($14.1m/€12.6m
Shanghai Tennis Masters secures JP Morgan as major sponsor
Global financial services firm JP Morgan has agreed a deal with the Shanghai Tennis Masters to be a Diamond-level sponsor